In an effort to keep up with new German chains Lidl and Kaufland, Coles is implementing a range of changes over the next few years.
One change that consumers are excited about is dedicated food-for-now sections at the front of its stores, and the retail giant is hoping to see 100 of these in place by the end of the year.
The range will include breakfast meals to take away from $4.50 as well as $4 fruit salads, according to the  Daily Mail.Â
Coles hasn’t forgotten about their busy customers, as the chain has decided to increase home delivery slots in peak times as well as developing a delivery partnership with UberEats.
They’re also looking to expand their range of products that are aimed at immigrants, which is a nod to the fact that 30 per cent of the population were born overseas.
There are also plans to utilise 25 data scientists to analyse what customers are buying by tracking transactions that are made with Flybuys cards.
However, it’s not all roses. Coles are looking to overhaul the warehouse side of the business by cutting jobs and increasing the use of robots to save money.
Coles, which made $1.4 billion in 2018 and employs 100,000 people has a 30 per cent share of the Australian grocery market, but with the introduction of two new German chains, this could be called into question.
Chief executive Steven Cain has said that the prospect of increasing competition means that Coles is facing the toughest five years in its history.
He also explained that traditional supermarkets need to be more considerately designed for local customers.Â
“The outlook for traditional bricks and mortar supermarkets is sales densities could decline in them medium term if action isn’t taken”‘ Mr Cain said.
“What we’ve seen in Australia… new (store) space is outstripping population growth,” Mr Cain said.
“We will be very targeted.”